99 Articles available to browse in the blog


  • CRM: AI Strategy Should Come First

    The customer is perhaps what has changed most during the technology revolution of the last 20 years. Now, when customers enter the buying process, they are equipped with far more perspective and information than ever before. Gone are the days of word-of-mouth reviews, nowadays customers are connected to millions of customer reviews and experiences through social media, including product or service comparisons. Due to this new reality salespeople and marketers are left playing catch-up to develop strategies that will equip their organisations to capitalise on customer experience....read more
  • We're Hiring! IT Recruitment Resourcer

    All across the recruitment industry, a collective sigh resonates from people disillusioned with their agencies, whether it’s a Director that has watched Wolf of Wall Street one too many times, annoying “rituals” which see you doing the walk of shame across a huge office to ring a bell every time you do a deal, or a multitude of others- take your pick. Well, we’re here to offer you an alternative. If you’re a Recruitment Resourcer looking for a change, we want to speak with you. We’re on the lookout for someone who is a great people’s person, who knows how to listen and understands what makes people tick. You’d be working with our consultants on a range of roles be they permanent or contract, Salesforce or MS Dynamics. You’ve already got some experience, so we wont insult you by laying out the job responsibilities in bulletpoints. You know what you need to do. But enough about you, here’s some more about us. We’re ShapeIT, a boutique recruitment agency based in Manchester City Centre. Our team is made up of both Dynamics and Salesforce experts, and two lovely pooches as well. We’ve been around for a few years now and we’re...read more
  • We're Hiring! IT Recruitment Consultant

    Do you love recruitment and really try to set yourself apart from the droves that see it as more of a numbers’ game than anything else, but find it hard to do so in your current role? Do you cringe at the thought of being seen as one of “them”, but don’t have the freedom to talk to clients and candidates as human beings because if you do you’ll be 5 calls short of your “80 sales calls a week” target on Friday afternoons? It seems as though it could be the perfect time to come and see what we are all about. ...read more
  • 5 Ways Artificial Intelligence is Transforming CRM

    It appears that 2019 is the year when the union between Artificial Intelligence and sales has finally evolved. While this relationship began to gain momentum last year, applications that married the two were limited. Recent research has shown that more than half of CRM users believe that the most important factor for a good CRM is ease of use. A CRM that isn’t easy to use simply won’t be used by employees. That is the reason why adoption rates among end users are still as low as 25%, despite growth in CRM purchases, according to Salesforce. ...read more
  • CRM Strategy: Are You Ready For AI?

    Business are now realising more and more that having a competitive edge lies in building an engaging customer experience. Sounds relatively easy right? Well, unfortunately it’s not. However, thankfully we now have more affordable and accessible CRM solutions and analytics technologies. These technologies are designed to allow businesses to gain a better insight into the formation of customer experiences. ...read more
  • Einstein Voice: Conversational CRM Is About To Go Mainstream

    Last week Salesforce made a multitude of announcements, but the latest one is probably the most exciting one. The company has announced it will be releasing Einstein Voice- a verbal conversational interface. The two products Einstein Voice Bots (EVB) and Einstein Voice Assistant (EVA) are set to be released in Summer 2019 and as a pilot in Winter 2019 with no general release date available yet for the latter. ...read more
  • Salesforce: Going From Green to Greener

    Salesforce has made two announcements this week regarding their clean agenda. Marc Benioff’s announcement of a new initiative of “ethical and humane use of technology” at Salesforce came first, with a new position being created within the company to oversee the issue. Second, came the announcement that Salesforce signed up its largest renewable energy deal as part of its target of realising 100% usage of green energy. ...read more
  • Microsoft Previews: What's Coming in October for Dynamics 365

    Microsoft is planning to refresh its Dynamics 365 customer relationship management and enterprise planning software bi-annually, essentially on the same schedule as the Office 365 ProPlus and Windows 10 feature updates. The company is making available 238 pages of release notes for its impending Fall 2018 releases of Dynamics 365 CRM and ERP Applications. ...read more
 

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