24 Articles in the category Salesforce


  • Einstein Voice: Conversational CRM Is About To Go Mainstream

    Last week Salesforce made a multitude of announcements, but the latest one is probably the most exciting one. The company has announced it will be releasing Einstein Voice- a verbal conversational interface. The two products Einstein Voice Bots (EVB) and Einstein Voice Assistant (EVA) are set to be released in Summer 2019 and as a pilot in Winter 2019 with no general release date available yet for the latter. ...read more
  • Salesforce: Going From Green to Greener

    Salesforce has made two announcements this week regarding their clean agenda. Marc Benioff’s announcement of a new initiative of “ethical and humane use of technology” at Salesforce came first, with a new position being created within the company to oversee the issue. Second, came the announcement that Salesforce signed up its largest renewable energy deal as part of its target of realising 100% usage of green energy. ...read more
  • Salesforce states that myEinstein will allow users to build AI apps just with clicks

    Last week at the Dreamforce conference in San Francisco, Salesforce unveiled myEinstein, their machine-learning platform that they say will allow developers and admins to create custom AI apps simply with clicks. The platform is being promoted as a tool that will enable Salesforce customers to build more personalised and smarter experiences through two new services. The first service is called Einstein Bots. Einstein Bots can be trained to expand customer service workflows by automating tasks like retrieving information, while the second service Einstein Prediction Builder is a tool that allows for the automatic creation of custom AI models. These AI models will be able to predict outcomes for any object/field in Salesforce.John Ball, Salesforce’s general manager and senior VP stated that they are democratising AI by giving admins and developers the power to transform their processes and customer interactions with myEinstein....read more
  • Salesforce Pursues IoT Once More

    If predictions are right, then by 2020 there will be billions of devices part of the Internet of Things. There are a number of companies dead-set on being one of the ones that are going to make sense of the data and focus us on the information that matters. Salesforce is now one of the companies vying for it with their new release, IoT Explorer Edition.The new platform’s goal is to swoop in and remove barriers and allow companies, be they big or small to take advantage of sensor data and IoT. Salesforce has long been a company that has jumped into the latest tech fads and this includes Big Data and AI. Back in 2015 they were also one of the first few talking about IoT, announcing Salesforce IoT Cloud at the Dreamforce Conference....read more
  • Salesforce v Dynamics 365: Pros and Cons

    There was a time just two years ago when Microsoft and Salesforce announced they would bury the hatchet and come together, thus melding the two market leaders in the world of CRM. However, obviously that didn’t happen with both sides now showing their claws, Microsoft by buying LinkedIn and Salesforce by going to the press to rant about the other. ...read more
  • The Power of Pictures: Salesforce announces image recognition capabilities for Marketing Cloud

    Salesforce announced its new marketing product Einstein Vision for Social Studio. It provides image recognition capabilities to Marketing Cloud’s social media products, thus enabling the power of pictures to drive business insights.Social Studio already provides business insights from words on Twitter, however social media is no longer primarily text-based, it has become a visual environment. According to Deloitte, in 2016, 2.5 trillion photos were predicted to be shared online. By introducing Einstein Vision for Social Studio, Salesforce now allows companies to find out and understand how product images are being used online....read more
  • Salesforce: New Einstein APIs and Platform Services

    The newest release by Salesforce is the Einstein Platform Services and APIs. This new offering includes Einstein Intent, Einstein Sentiment and Einstein Object Detection. The Einstein platform was introduced last year in September and it is an AI offering designed especially for customer relationship management (CRM). ...read more
 

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